If you’ve ever asked yourself whether tech is really for someone like you, someone without a computer science degree, without a “traditional” tech background, then you need to hear Judith Azi’s story.
Because Judith didn’t start where you’d expect. And that’s exactly the point.
It Started With a Phone Call
In 2018, Judith picked up her first tech-adjacent role as an inbound customer service representative at iSON BPO, handling over 1,250 customer calls a week for MTN, one of Africa’s largest telecoms. No executive desk. Just calls, empathy, and a sharp eye for solving problems fast.
What she did have and what she never lost was the ability to see further than the job description in front of her.
She Climbed by Intentionality
From SafeBoda to Eden Life to QuickBus, Judith spent years immersed in customer success across Nigeria, Kenya, and South Africa. But she wasn’t just resolving tickets. She was building systems, mentoring teammates, studying markets, and connecting the dots between customer pain and business strategy.
At QuickBus, she became Global Customer Success Manager, tracking churn, driving retention, and feeding insights back into the product. She wasn’t an engineer. But she was becoming indispensable in a tech company.
This is the quiet truth many people miss about transitioning into tech: you don’t have to write code to belong here.
Then Cenoa Came Calling
When Feranmi, the country manager at the time, was hiring the local teams for Cenoa, a cross-border payment platform, he looked out for people who shared his belief in customer service as more than picking up calls. In other words, customer experience and success, not customer support alone.
He found Judith.
And according to him, what was different about Judith was that she saw the growth component of customer support. She didn’t just see it as “pick up calls and resolve customer problems.”
By March 2025, she had been appointed Cenoa’s Country Operations Manager for Nigeria, shaping strategy, ensuring seamless execution, and championing user-first experiences as Cenoa helps people save, transact, and earn in USD without fees or borders. Her work bridges product, compliance, payments, and growth, ensuring Nigerian users enjoy a secure and empowering financial journey.
What Judith’s Story Is Really About
It’s about consistency; it’s about intentionality. It’s about showing up in every role, even the ones that seem “entry-level”, and choosing to do more than the minimum. It’s about recognising that tech isn’t a gate you either pass through or don’t. It’s a world you grow into, one skill at a time.
Judith didn’t wait until she felt ready. She didn’t wait for someone to hand her a title. She built the skills, earned the trust, and the opportunities followed.
Your Story Can Start Today
Judith’s path didn’t begin with a boot camp or a certification. But having structured, practical learning would have accelerated everything.
That’s exactly why Kradle exists. Whether you’re transitioning into customer success, product, operations, or any other tech-adjacent role, Kradle gives you the practical skills, mentorship, and community to make the leap faster and smarter.
Judith’s journey proves it’s possible. Kradle helps you make it real.